Kingston, Jamaica – April 30, 2025. Evolve Loan Co, formerly known as McKayla Financial Services, has officially launched Evolve Lend, a fully digital smart loan solution available through WhatsApp. The product represents a significant step in the company’s ongoing mission to make financial services more accessible, convenient and aligned with the developing needs of Jamaicans.
Evolve Lend is designed to serve individuals seeking a modern, fast and hassle-free way to apply for and access loans. The service, which is available 24 hours a day, seven days a week, allows users to initiate, complete and receive loan disbursements through a guided conversation with an AI-powered chatbot via WhatsApp, eliminating the need to visit a physical office or speak directly with a loan officer.
“The launch of Evolve Lend, our WhatsApp lending solution, is the latest chapter in the exciting rollout of our Evolve suite of products,” said Delroy Anderson, CIO of Supreme Ventures Fintech Limited. “Since 2021, when we first introduced a micro loan product exclusively for our retail agent network, we’ve been steadily building toward this moment. We’ve very excited to bring another financial tool directly to everyday Jamaicans through the technology they already use daily. Evolve Lend isn’t just about convenience, it’s also about simplifying access to financial services and creating solutions for Jamaicans who may otherwise encounter obstacles with accessing the traditional banking options.”
Evolve Lend comes at a time when more Jamaicans are turning to digital platforms for everyday services. With this shift in mind, Evolve Loan Co developed a solution that supports full-time, part-time and self-employed individuals, across a wide range of educational backgrounds, from below high school to postgraduate certification. Loan approvals can be processed in under 24 hours, offering speed, flexibility and ease of access to users island wide.
Importantly, all transactions on the platform are end-to-end encrypted, ensuring that borrowers benefit from both convenience and robust data security throughout the lending process. The AI chatbot is designed to guide users step-by-step, simplifying the application process and ensuring transparency from start to finish.
Evolve Loan Co. operates under Supreme Ventures Fintech Limited (SVFL), the financial technology arm of the Supreme Ventures Limited (SVL). SVFL has been steadily expanding its financial services footprint since 2021, from lending solutions, to recently venturing into bill payment and remittance services. That same year, SVFL acquired majority shares in microfinance company McKayla Financial Services, further cementing its presence in the financial services sector. In 2023, McKayla Financial Services received a microcredit license from the Bank of Jamaica and this year the company has been rebranded Evolve Loan Co. The introduction of Evolve Lend is part of SVFL’s wider commitment to delivering innovative, technology-driven financial services that empower consumers and keep pace with the demands of a digital-first world. For more information about Evolve Lend, members of the public can visit www.evolveja.com or access the WhatsApp service directly by messaging 1 (876) 298-5363.