Kingston, Jamaica, May 15, 2024— JustBet, Jamaica’s premier sports brand recently unveiled its new campaign ‘featuring three of Jamaica’s top athletes Reggae Boyz captain and goalkeeper Andre Blake, Olympian Stacy Ann Williams, and motorsports sensation Fraser McConnell.
“We recently refreshed the JustBet brand and have just launched our new advertising campaign to reflect the energy of the brand. It was important to us to align with a diverse group of athletes who all represent excellence in sports to be part of the JustBet story,” remarked Kamal Powell, Head of Marketing of Supreme Ventures Limited. “The inclusion of accomplished athletes like Andre, Stacy Ann and Fraser in our new TVC underscores our commitment to showcasing the multifaceted nature of athleticism and entertainment while celebrating Jamaican sporting excellence. We are proud to partner with these amazing Jamaican athletes as we continue to elevate the JustBet brand,” he remarked.
Powell enthusiastically confirmed the strategic alignment with the brand ambassadors, emphasising their significance to JustBet’s mission. “Andre Blake, revered as the backbone of Jamaica’s football team, joins as a symbol of leadership and resilience. Stacy Ann Williams, a formidable presence on the track, epitomises the physical and mental fortitude it takes to be among the best in sports. Fraser McConnell, known for his fearless approach to motorsports, perfectly embodies the thrill and excitement that define JustBet’s ethos. We are truly thrilled to welcome them aboard,” he divulged.
Through their partnership with JustBet, these athletes will inspire fans to embrace the excitement of sports and entertainment, fostering a sense of unity and camaraderie among enthusiasts nationwide.