Author Archives: Supreme Ventures

Kingston, Jamaica – 20 June 2024 – Since assuming operations of Caymanas Park in 2017, Supreme Ventures Racing and Entertainment Limited (SVREL) has invested billions of dollars in rebranding and revolutionizing the park as well as improving the commercial route to market strategy. The company’s latest investment comes in the form of a strategic partnership with market research company Bluedot Insights to conduct a comprehensive survey to gain insights into the industry locally.

According to Solomon Sharpe SVREL Executive Chairman, the company’s unwavering vision is to make making the premier destination of racing and entertainment in the region. “Over the past seven years we’ve consulted with our stakeholders and made significant investments into improving the overall racing product. We’re very proud of what we have achieved so far. Even with the success and the enduring popularity of Caymanas Park and horseracing in Jamaica, we know there’s still more work to be done. Understanding our customers is at the core of our strategy. With that as our mission, we’ve engaged Bluedot Insights to conduct a comprehensive island wide consumer survey on our behalf. This survey is aimed at providing us with verifiable data from sports bettors, racing stakeholders and the general public that will further guide our strategic decisions and investments that will bring us further towards our ultimate goal – to make Caymanas Park the premier destination of racing and entertainment in the Caribbean,” said Sharpe.

It was disclosed that Bluedot will provide a comprehensive report presenting quantitative and qualitative findings that details consumer profiles highlighting demographic, psychographic, and behavioral characteristics. This will be done in three phases

“Bluedot aims to use our skills and expertise to provide SVREL with comprehensive insights that will be pivotal in allowing SVREL to refine their marketing strategies, customize their offerings to align with consumer preferences, and nurture stakeholder relationships essential for advancing the horse racing business,” stated Bluedot CEO Larren Peart.

“Our vision for Caymanas Park and the horseracing industry in Jamaica is one of growth and innovation. We will continue to invest in the park, introducing new features and enhancements that elevate the experience for all our visitors. Our commitment to the community and the sport remains steadfast, and we are excited about the future,” Sharp ended.

SVREL investments in Caymanas Park have spanned various areas, from infrastructure upgrades like the installation of the largest digital tote board in the Caribbean and implementation of AmTote totalizer system, improved product offerings such as the new bet type options like Reggae 6 and Ketch 9 as well as fixed odds betting, to the integration of cutting-edge technology like the recently launched GMax digital timing system.

Kingston, Jamaica – Third time’s the charm for one Kingston man who saw the winning Lotto numbers in a dream this year. “I dream these numbers a few weeks now and this is the third time I buy them and I win,” said the latest Lotto millionaire who is the first of two winners to claim his share of the $37 million Lotto jackpot. Both players hit the jackpot with the winning numbers 03 08 10 13 21 35 earlier this month.

This is the first time in years that the Lotto jackpot is being shared. Each player will take home $18.5 million.

Despite having to share the jackpot, the winner expressed his excitement at winning and becoming an overnight millionaire. “ I don’t feel any way to share the jackpot! I’m happy for this money. I can use it to put a roof over my head. That’s something I always wanted to do and with this money, I can make it happen!” he said excitedly.

Danielle Douglas, VP Lotteries and Transactions at Supreme Ventures Limited (SVL) speaking at the official handover of the funds expressed her joy at helping yet another Jamaican realise their dreams through SVL’s games. “We are always excited to see our players win big. Every handover presentation is one of those moments that make our work truly rewarding,” she said. “We wish him all the best as he seeks to make a lifelong dream come true with his Lotto winnings.”

Kingston, Jamaica, May 15, 2024— JustBet, Jamaica’s premier sports brand recently unveiled its new campaign ‘featuring three of Jamaica’s top athletes Reggae Boyz captain and goalkeeper Andre Blake, Olympian Stacy Ann Williams, and motorsports sensation Fraser McConnell.

“We recently refreshed the JustBet brand and have just launched our new advertising campaign to reflect the energy of the brand. It was important to us to align with a diverse group of athletes who all represent excellence in sports to be part of the JustBet story,” remarked Kamal Powell, Head of Marketing of Supreme Ventures Limited. “The inclusion of accomplished athletes like Andre, Stacy Ann and Fraser in our new TVC underscores our commitment to showcasing the multifaceted nature of athleticism and entertainment while celebrating Jamaican sporting excellence. We are proud to partner with these amazing Jamaican athletes as we continue to elevate the JustBet brand,” he remarked.

Powell enthusiastically confirmed the strategic alignment with the brand ambassadors, emphasising their significance to JustBet’s mission. “Andre Blake, revered as the backbone of Jamaica’s football team, joins as a symbol of leadership and resilience. Stacy Ann Williams, a formidable presence on the track, epitomises the physical and mental fortitude it takes to be among the best in sports. Fraser McConnell, known for his fearless approach to motorsports, perfectly embodies the thrill and excitement that define JustBet’s ethos. We are truly thrilled to welcome them aboard,” he divulged.

Through their partnership with JustBet, these athletes will inspire fans to embrace the excitement of sports and entertainment, fostering a sense of unity and camaraderie among enthusiasts nationwide.

Kingston, Jamaica – May 28, 2024 –Caymanas Park is cementing its position as the Caribbean’s leading horse racing destination with the launch of a state-of-the-art Digital Timing System. Supreme Ventures Racing & Entertainment Limited (SVREL), operators of Caymanas Park, will be rolling out the new feature on Saturday June 1 during the 50^th Running of the Jamaica 1000 Guineas (Gr. 1).

The new Digital Timing System, provided by GMax, utilizes electronic devices and cutting-edge technology to accurately measure and record time during races. By employing sensors, transmitters, and receivers, this system captures precise time data, including split times, finish times, and other critical metrics. This accuracy is essential for determining winners, setting records, and conducting detailed performance analysis.

Christopher Wills, VP Operations at SVREL expressed the Company’s pride at its latest investment into the local racing product. “We are very proud to introduce the Gmax Race System at Caymanas. This marks a significant milestone in the enhancement of racing standards and transparency at the park and takes us another step closer to being the ultimate destination for racing and entertainment in the Caribbean.”

Wills continued, “Prior to the implementation of this system, all races at Caymanas Park were manually timed, which posed the risk of human error and raised questions about the integrity of the recorded times. The need for digitization was recognized as critical and the investment was made to switch from manual processing which could impact company’s reputation negatively and compromise industry standards. The introduction of the Digital Timing System addresses these concerns by providing reliable and accurate timing, thereby enhancing the credibility and integrity of the races.”

The Gmax Race System is the most widely used thoroughbred race tracking system globally providing live graphics and timing to spectators, and data for use by racing professionals and fans around the world.  This system will furnish SVREL with comprehensive data to analyze races and compare horses, fostering a more competitive product and ensuring the welfare of the horses.

Additionally, horse racing fans and punters will benefit from making better-informed wagers, while the viewer experience for Off-Track Betting (OTB) and TV broadcasts and simulcasts will be enhanced with updated graphics and real-time progress displays.

“Caymanas Park is the first racecourse in the Caribbean to introduce this state-of-the-art tracking system, and it has been a pleasure working with the team at SVREL to bring this project to fruition.  I am sure that it will enhance the experience of viewers in Jamaica and overseas, making it easier to follow the horses and understand the performance of these amazing athletes.” stated Will Bradley, Managing Director of Gmax Technology Ltd commented.

The launch of this Digital Timing System underscores SVREL’s commitment to elevating the standards of horse racing in Jamaica. By leveraging cutting-edge technology, SVREL continues to invest in the future of Caymanas Park, ensuring it remains a premier racing venue with world-class standards. This year’s celebration of Caymanas Park’s 65th anniversary further highlights the park’s rich history and ongoing dedication to excellence in horse racing.