Luke Massey – SBC News – January 17, 2020
Sports fans on Just Bet, a fixed odds betting network operated by Supreme Ventures Ltd (SVL) in Jamaica, are now enjoying greater options for sports betting after the implementation of an innovative sports betting platform from Altenar in December of last year.
The new platform is equipped with all the latest technological industry advancements to provide an enhanced betting experience, both in store and for mobile betting.
SVL’s CEO of Gaming Operations Xesus Johnston touted the benefits of this new system. “Just Bet customers now have access to new betting options for virtual betting and the addition of football, basketball and tennis on our mobile site,” he explained.
“No other gaming provider in the region offers this online. Meanwhile, we have added more sports to our pre-match and live betting selection. This includes NCAA basketball, volleyball, ice hockey, esports – all offered with more favourable odds for the customer.
“With our focus on making it easier to place bets, we have also eliminated bet slips in stores so customers can easily book a bet on your mobile device and pay in store.”
SVL ended a near 10-year deal with Intralot, Just Bet’s launch partner back in 2010, to switch to the Altenar platform.
Johnston noted that Altenar is a key part of its “medium to long term strategy to more effectively use technology to advance operations, taking the company to the next level and attaining the number one position in sports betting for the region”.
He added: “We have the resources and we are moving full speed ahead to remain top of our game, while staying close to our customers to give them value for their money.
“The Sports Betting segment of the gaming market is poised for further growth and so with Altenar, we will be placed in a unique position to capitalize on this growing market, not just in Jamaica but across the region at an international standard.”
Domenico Mazzola, Commercial Director at Altenar, commented: “We are delighted to play our part in the growth of sports betting across the island. Our platform guarantees more virtual games and faster processing times for online bets, as well as better odds and a deeper selection of leagues. This should set up SVL for great success in the years to come.”